Leaked Discussion paper on Piracy
On Friday, Crikey published a leaked discussion paper regarding Online Piracy, which has also been published on News.com.au.
The paper goes through all the usual “stick and no carrot” methods our 1950’s-style Attorney General has bandied around before. It clearly shows and absolute zero concept of how modern consumers want their content. Let me explain…..
The argument that people illegally download media, be it TV Shows, Movies, or Music, because for some idea that they’re just cheap or don’t want to pay is both without proof and just flat-out laughable. This can clearly been seen in the turn around in music piracy with the introduction of iTunes and co for simple, easy access to a plethora of music. In a short time granting consumers this access shrunk the rate of music piracy massively.
However, regardless of the proof otherwise – this seems to be the argument that George Brandis is listening to, from his mates at Foxtel
“They’re bad, they should be punished. End of story.”
Hence the big stick being worked on by Brandis.
What Attorney General George Brandis fails to understand/consider/listen to is to ask the question “Why?”. Why do Australians download TV Shows at the rate they do?
Its quite simple really, because we’re left with no other choice. Australia has no affordable and timely access to the content they want.
That’s it. Simple. Easy.
Why work with the media industry to move into the 21st Industry and deliver content to the consumer in a fashion that the consumer would actually use, when you just just steadfastly protect the 1950’s distribution model that the media industry refuses to modernise. Why change when you can just whip the consumer in order to protect the all the over-paid middlemen in the distribution chains.
Thanks to distribution agreements internationally, Australia does not get conent for weeks, months, years after it has aired elsewhere. The example of Game of Thrones keeps getting kicked around (thanks to Brandis’ mates in Foxtel) because Foxtel has the exclusive distribution rights to GoT and has cried foul. So why doesn’t the average Australian just get Foxtel? Because Foxtel wrapped up GoT into its premium package at $100 a month.
I’m sorry, but I’m not paying $100 a month for 36 channels of crap just to watch one show.
Previous to this GoT was available (at least shortly after, and at a horrendous cost) on iTunes until Foxtel nabbed the agreement.
Dear Hon. George Brandis and the media industry,
The Australia public does not illegally download content because they are cheap or lazy. The content is downloaded because the media industry refuses to allow access to the public in an affordable and timely manner.
The technology exists to distribute this as proven by Apple, Google, and Amazon for several years now. Please take their lead and stop punishing the Australian public.